Marketing management and strategy = formerly Readings in marketing management : a reader

Cover of: Marketing management and strategy = |

Published by Prentice-Hall in Englewood Cliffs, N.J .

Written in English

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Subjects:

  • Marketing -- Management

Edition Notes

Includes bibliographical references and index.

Book details

Statementedited by Philip Kotler, Keith Cox.
ContributionsKotler, Philip., Cox, Keith Kohn., Kotler, Philip.
Classifications
LC ClassificationsHF5415.13 .M3524 1980
The Physical Object
Paginationxii, 432 p. :
Number of Pages432
ID Numbers
Open LibraryOL4417457M
ISBN 100135581222
LC Control Number79021531

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